AccessTransit

Reimagining Public Transportation for Universal Accessibility

COMPANY

AccessTransit

ROLE

Lead UX Designer

EXPERTISE

UX Design

YEAR

2025

Project Overview

AccessTransit reimagines urban mobility with a user-centered design, making public transit universally accessible and efficient. Addressing key pain points, it streamlines ticketing and provides real-time updates, enhancing the transit experience for all users, including those with disabilities


Project description

The AccessTransit project aimed to solve critical pain points in public transportation, particularly focusing on accessibility challenges, confusing payment systems, and inefficient ticketing processes. By deeply understanding various user needs—from those with disabilities to busy professionals—I created a comprehensive solution that makes public transit more accessible, efficient, and user-friendly for everyone.

Challenge

Urban transit systems have evolved with complex ticketing processes, inconsistent accessibility features, and unreliable real-time information. These issues create significant barriers for people with disabilities, cause inefficiencies for daily commuters, and result in negative experiences that discourage public transit use.

Process

Research & Planning

User Personas Development
Empathy Mapping
Pain Point Analysis
Accessibility Barriers
Efficiency Issues
System-Level Problems

Design & Prototyping

Ideation & Concept Development
Information Architecture
Wire-framing & Prototyping
Accessibility-First Design
User Testing & Iteration

Solution

The final design solution integrated multiple components to create a cohesive, accessible transit experience

Mobile Application

  • Personalized dashboard with saved routes and real-time updates

  • One-tap ticket purchasing with saved payment methods

  • Accessibility mapping showing elevator status and accessible entrances

  • Customizable interface (text size, contrast, screen reader optimization)

  • Push notifications for service changes affecting saved routes

Kiosk Interface

  • Physically accessible design (height, approach space, angled screen)

  • Simplified UI with large touch targets and high contrast

  • Multiple input options (touch, voice, keyboard)

  • Quick-purchase options for regular commuters

  • Real-time assistance connection when needed

Web Portal

  • Full account management and trip planning capabilities

  • Pre-purchase options for future travel

  • Detailed accessibility information for planning purposes

  • Responsive design for access from any device

Backend Systems

  • Real-time integration with transit operations

  • Analytics dashboard for monitoring accessibility feature usage

  • Streamlined approval process for system improvements

  • Feedback collection and analysis tools

Results

The solution delivered significant improvements across key metrics


User Experience Improvements

Reduced average ticket purchase time by 68%
Achieved WCAG 2.1 AAA compliance across all interfaces
Improved Net Promoter Score from -12 to +47

Business Impact

Decreased maintenance costs through standardized systems
Improved public perception scores in community surveys
Created a sustainable framework for future compliance updates